Off-page Optimization

What is Off-Page Optimization?

SEO

Off-Page Optimization:

Off-Page Optimization is a technique of Optimizing a website using different types of techniques. It is the work/process outside of your website, to increase the domain authority of a website by getting links (link-building) from other websites.

–>The important off-page ranking factor is backlinks pointing to your website. It’s useful to get backlinks from high authority websites in the search engine.

Backlinks:

Backlinks are also called inbound links. Getting links from outside Domains.

  • Backlinks make a big impact on the prominence of a website in search engine results.
  • Getting backlinks is an essential component of Off-page SEO. The process of getting those links called as link-building.

3 Important Guidelines while doing link-building

  1. Quality is Important than Quantity
  2. Generate links from different IP’s and Domains
  3. Always get links from high-quality sites with good PR, PA, DA

3 types of link buildings:

One Way link-building:

One Way link-building is the process of getting a link from another website without giving a link to that website. It works as follows ie; website “B” is getting a link from the website “A”. 

One way building

Two Way link-building (Reciprocal link-building):

Two Way link-building is also called as Reciprocal link-building. It works as follows website “A” gives a link to Website “B” and Website “B” gives a link to Website “A” (Link Exchanging).

Two way building

Three-Way link-building:

Here Website A gives a link to Website B and Website B gives a link to Website C and Website C gives a link to Website A.

Three way building

Off-Page Optimization Factors:

 

 

Also Read  Top 50+ High PA and DA Image Submission Sites List 2019

While doing off-page SEO, you need to check Do-follow and No-follow links

No-follow links:

No-follow links are the links that do not count as a point in favor of the page, does not increase the PageRank. They are the links that only bring referral traffic to your website/webpage.

Some examples of the No-follow links are comments, Facebook posts, Twitter posts, Sharing URL…

Those links look like

<a href=”http://www.digitalabhyasaSEO.com” rel=”no follow”>DigitalabhyasaSEO</a>

Do-follow links:

Do-follow links are exactly opposite to the No-follow links. By doing off-page SEO with Do-follow websites like article submissions, directory submissions., you will get high authority backlinks and as well as referral traffic to your site.

Those links look like

<a href=”http://www.digitalabhyasa.com”>Digitalabhyasa</a>

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