Google ad words

A Google ad word is an online advertising service developed by Google on 23rd-Oct-2000 to advertise on Google.

Types of Google Ads

  1. Search Network [Showing on Google Search Page]
  2. Display Network [Showing on Websites, Apps…]
  3. Video [Showing on YouTube]

Search Ads:

Search ads showing on Google Search Page. When someone searches on Google for a particular term, like ‘hotels in Hyderabad’, Google would throw a list of searches for you. But if you look closely, you will notice that the top results are generally ads.

Below I am showing the example for Search Ads

Search Ads

Below I am showing the search ads as well as the organic result

Search, Organic

Google considers so many factors before displaying, which ad to show first. Google showing the ads based on Keywords, Budget, Target Location, Bidding, and Target Audience…

The Ad Words program allows Business to set a budget for advertising and pay only when people click on ads.


Display Ads:

Display ads are nothing but advertising on the website or apps. While reading a post on some websites, you can see the ads in some different places on the page.

Below I am showing an example for display ads using Eenadu paper

Display ads


Google considers so many factors before displaying. Google showing the ads based on Keywords, interest, Target Location, and Target Audience…


Video Ads:

This type of ad allows advertisers to run video ads on YouTube and other Google Display networks.

Uses with Video Ads:

Reach Targeted Audiences

Reach to more people

Here We can predict the result like views, clicks, reach, engagement… for your Ad.